Allison Smith-Whitman is the founder of ASW Brand Strategy and a passionate brand storyteller with over 15 years of experience leading some of the world’s most recognizable brands. From Kleenex® and HUGGIES® to Starbucks®, NESCAFÉ®, and AT&T®, she’s helped shape the way consumers connect with the products they love.

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Driven by creativity, data, and consumer insights, Allison brings a thoughtful, hands-on approach to every project. Her specialty lies in go-to-market strategy and high-impact product launches that drive real results. She is consumer-obsessed and excels at crafting effective integrated marketing plans and campaigns across TV, digital, social, print, and influencer channels.